Levi Strauss

Levi's jeans have 'hidden detail' which shows if they could be worth a fortune

AI-generated models look set to transform the face of the fashion industry

Levi Strauss slashing at least 10% of global workforce in bid to cut costs

Levi's slashes prices of iconic jeans - here are five of the best bargains

After 150 years, why a pair of jeans is still the ultimate go-to fashion item

Pair of 1880s Levi's jeans with original racist slogan sold at auction for £67,500

Brits' top 40 wardrobe essentials - with black jeans and cosy jumper topping list

People are only just learning what the small button on pairs of jeans is actually for

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